Automotive Direct Mail
Friday, January 22nd, 2010Did you know that Automotive Direct Mail is one of the most commonly read types of direct mail? It’s true. An article by DM News cites a survey showing that 73% of automotive buyers respond to automotive direct mail. Ask yourself these 3 question about your non Automotive Direct Mail Advertising.How often do your customers read your News Paper Adds? How often do your customers listen to your Radio Adds? How often do your customers watch your TV commercials? Here are some facts:
Did you know that over 80% of your customers live with in a 25 mile radius of you dealership, even a smaller radius in large metro areas.Did you know that all of your customer get mail…but not all read the news paper, listen to the radio or see your commercials on TV.No other form of advertising lets you target the right customer like Automotive Direct Mail. By using a Variable Data List we can target specific customers in your own back yard by credit score, buying habits, what car they drive, and much more.How you spend your advertising dollars is important to you. It is also important to us, let us help you by showing you how the right Automotive Direct Mail Campaign can increase your traffic and sell. Don’t throw away your hard earned money.
Do you feel like you’re throwing away good money on your Newspaper, TV/Cable and Radio ads? Did you now that newspaper readership has gone down more 68% in the last 10 years and that the average reader’s age is 63. According to NADA the average cars buyers’ age is 23-46. Are you really reaching your customer by advertising in the news paper? Here’s a fact your TV/Cable reps won’t tell you… The odds of some one seeing your add on TV/Cable are… ready for this.. 1 in 2,000. With odds like that no wonder why the house always wins and with the growth of Satellite radio your local radio listeners are rapidly declining.Let’s face it, in today’s economical conditions the only news you read, see and hear is bad news.Why not separate you’re hard earn advertising dollars from that negative environmentDon’t spend another dime on mass market media advertising. Buy only targeted advertising that is directly targeted on your commerce circle.What is your Commerce Circle?85% of your customers live and work with in 25 mile radius of you dealership. That 25 miles radius is known Commerce Circle.What will be the best way to reach these customer? Well is not the News paper, TV/Cable or Radio.Best Methods to reach customers in your circle are…Method # 1 Door to Door Marketing.Door to Door marketing is one of oldest forms of prospecting and the most effective. But let’s face it is hard enough to get your sales people to make out going phone calls. I seriously doubt you can get them all in a mini van and start knocking on neighborhood doors.Method # 2 Telemarketing.Annoying but telemarketing works. Marketing studies show that telemarketing with all of its taboo still has one of the highest penetration rates out of most methods of prospecting.Method # 3 Direct Mail. The common denominator between Method #1 and #2 is that you are reaching customers directly at their homes. What’s one thing that most homes have in common besides a DOOR and a TELEPHONE they all have a MAIL BOX. Did you know that automotive direct mail is one of the most commonly read types of direct mail? It’s true. An article by DM News cites a survey showing that 73% of automotive buyers respond to direct mail. THAT’S RIGHT 73% of the potential car buyers in your market will respond to your direct mail.Automotive Direct Mail is the only method of advertising that lets you target your customers directly. No other method of mass media lets you do this.. No matter what your mass media reps tell you. You Can Target Your Customers by..
No other form marketing lets you do this . Quit spending your hard earn advertising budget on Mass Media. Let us show you how we can increase traffic, increase profits and sell more cars by using Automotive Direct Mail. Call us today 1-866-262-0771 Automotive Creative Marketing, Inc.
The Author has over 15 years of Dealer Principal experience in the Automotive Retail Industry
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